Feels so real with beautiful colour and contrast
Our powerful processor on this Sony BRAVIA 4K TV uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K quality, full of life-like colour and contrast.
 
Super 4K resolution, whatever you’re watching
See glorious 4K pictures, rich with real world detail and texture, exclusively powered by our 4K Processor X1™. Images filmed in 2K and even HD are upscaled close to 4K levels of detail by 4K X-Reality™ PRO using a unique 4K database.  
 
Pure, natural sound without compromise
Clear Phase technology analyses physical speaker response and compares it to the original audio signal, across a range of frequencies. This data is used to cancel out any peaks or dips in the speaker's natural response to give pure, natural audio with smooth, even reproduction of all frequencies.